The World Cup in Brazil, from 12 June to 13 July, has already been called "The World championship of all the World championships", able to catalyze virtually all the attention of the general tv audience with what is called "the most beautiful football show ever ".

We took the details from the "SKY view" thanks to Vincenzo Flores Head of Production and Operations - FIFA WC Brazil 2014."

July 2014 

The MotoGP World Championship is a television product made by Dorna and this year for five years in a row, the tv rights are in the hands of SKY Italy. And so, as it happens in all -large and small- sports events, SKY is not happy to simply repeat the feed proposed by the official host broadcaster and directly integrates the signals with customized information created through dedicated personnel and technical means.

For what is called "the most beautiful football show ever", the two Italian protagonists RAI and SKY are fielding a wide appeal.  (June 2014)

Sky will air all 64 games, 39 exclusively, live and in High Definition. The plus is the improvement of the images transmitted thanks to SUPER HD format delivered through increased bandwidth capacity and last generation equipments.
4 dedicated channels and 600 hours live, and certainly not last, Sky Sport24 HD, uninterruptedly dedicated to the World Cup, 24 H commented by a thousand champions and journalists.

Given the ubiquity of smartphones and tablets also on the Italian territory, the television landscape both digital terrestrial and via satellite is increasingly enriching opportunities related to the so called "second screen".  (May 2014)

We're talking about "interactive TV" which is for the viewer to increase the experience of linear telly viewing and that ends up constituting the real convergence, so longed for years, among the different worlds of television, the Internet and mobile devices.