SVG: From the sports season point of view, what can we say of 2013 in comparison to 2012?
Giovanni Bruno: In sports the odd years are the ones with no major events. All the more reason for those who, like us, came out from the Olympic Games celebrating the event with 12 tv channels and even a 3D one. But for us 2013 was the year of the return to Formula 1, which has brought us to restate the philosophy of the multi channel mosaic on sceren. And so our subscribers have been at the center of the races throughout the season, choosing the points of view in a personal direction, and were able to propose a totally new way to present Formula 1 car races, a ever seen before empathic show on tv.
SVG: Which sports activities and related programs have seen the most growth?
Giovanni Bruno: I might be taken for granted, but I have to answer talking about football. Even because for SKY Italy 2013 was the onset year for Fox presenting Liga, Ligue 1 and Premier, so completing our channels offer in a spectacular fashion, including Serie A, Serie B, Champions League and Bundesliga. At the same time, we are not forgetting the qualitative and quantitative growth as well involving other sports, for example golf and tennis that we are now dealing with the same in-depth analysis as dedicated to football. I refer to the technical whiteboards, the presence of experts working in the field to explain what's going on just by appealing to their experiences.
Perhaps 2013 was the final year of the affirmation of these values and I would like to emphasize that it was just a choice of SKY: after a great run in the London Games, we have involved more and more Andrea Zorzi, a former volleyball player, in the comment of football matches. He is now a recognized added value of ours. This in the sense that we have added a technical interpretation, but not maddeningly technique, and self-referential, as can be when expressed by an insider. And this is a new point of view in our sports presenting layout which affects the whole channels (SKY Sports HD 1-2-3, SKY Sports 24, SKY Super Calcio HD Fox Sports HD, SKY Sports F1).
SVG: What was the greatest broadcast project of last year, its impact and why?
Giovanni Bruno: As mentioned, the Formula 1 for us was the main commitment of the year. And not because we have neglected our commitments in other areas. Quite why we have deliberately followed paths that had not yet been explored before. In 2013 we launched a first channel totally devoted to Formula 1. Before that the need to unite the live circuit shooting with the live and in-depth study - carried out by from studio - did not exist, and we created a unique multi-angle feed continuum.
Again, as said, this was a possible experience, since the design phase, because we came out from the London Games experience so successfully and with precious know-how. And soon we began to consider this experience very useful also to study how to present the Motorcycle World race Motomondiale in 2014 that will complement our offer on motor-sports.
