For what is called "the most beautiful football show ever", the two Italian protagonists RAI and SKY are fielding a wide appeal. (June 2014)
Sky will air all 64 games, 39 exclusively, live and in High Definition. The plus is the improvement of the images transmitted thanks to SUPER HD format delivered through increased bandwidth capacity and last generation equipments.
4 dedicated channels and 600 hours live, and certainly not last, Sky Sport24 HD, uninterruptedly dedicated to the World Cup, 24 H commented by a thousand champions and journalists.
The offer is completed by Sky Go, which allows viewing from PCs, tablets and smartphones. Sky Online offers the vision and purchases to additional platforms and again www.skysporthd.it, offering links, interviews, contributions from reporters on the spot.
Two control rooms, one in Milan and one in Copacabana, many new technological innovations such as Sky Stadium, the tactics blackboard, and the expressive power of interactive mosaic on screen will do the rest.
It will be a "social championship", with a continuous stream of images, tweets, insights, news, delivered with all the means available.
Among the new techniques used Sky will also terrace for the most important matches, a further customization made with exclusive images thanks to an ultra slow motion dedicated camera by I-Movix.
The Mosaic Interactive High Definition screen allows subscribers to personalize their viewing experience with 4 windows and the matches live, all updates on Italian team and a collection of global goals.
Sky Sports 1 HD and Sky Calcio 1 HD from 9 June renamed " World 1 HD " HD World 2 , World 3 and World 4 HD will cover everything.
And one of the technological innovations is the blackboard tactics already employed in the Serie A which becomes three-dimensional thanks to the new system by VizRT "Free Virtual Presenter" where the commentator on the playing field interacts with the player to analyze the actions , etc. . and provides the point of view of those in the field.
RAI
Italian national public broadcaster RAI responds with a specific editorial line that involves three directions such as TV, radio and web coverage of 32 days to the World Cup.
The voice is that of the official Director of Rai Sport Mauro Mazza who is assisted on site by Eugenio De Paoli. 25 matches are broadcast live and exclusively free on air in HD on RAI Uno. As per the total of 32 days worldwide, from 12 June to 13 July, ample space will be given for the remaining 39 games (which are only live on Sky Sports) through detailed summaries of all the key moments of the matches. The RAI networks dedicate to the event several programs designed to "analyze all the issues related to the sporting aspects through interviews, commentary and analysis techniques."
Among these we mention Dribbling Mondiale on Rai Due, Diario Mondiale - Rai Due, Notti Mondiale - Rai Uno, Mondiale Replay - RaiUno.
RAISPORT1 is the dedicated channel with programming devoted to the entire world event. Great energies have been invested here too and the "official" day at Rai Sport 1 provides from 8.00 Rassegna Stampa and Tg Sport. Following the replicas of "Mondiale Replay" and "Notti Mondiali". In the afternoon, the channel productions of "Talk Mondiale", with interviews and reports from the training camp of the teams; "Diretta Azzurra" devoted entirely to the Italian national team with the latest from training camp; replicas of the games and of "Dribbling Mondiale," in prime time the replicas of the matches, in the late evening "Memorie Mondiali" with the history and images of the World Cup.
