If you surf to their main website you realize immediately “Infront Sports & Media is an experienced international full service sports marketing company with a capacity for innovation that is helping to transform the industry.”

First Italian Riviera Sports thematic DVB-T Channel
The channel is called Primocanale Sport and as the name suggests it is the first channel in the beautiful Riviera ligure do devote all programming to sports. It is broadcast on the digital terrestrial network as an illustrious member of existing Genoa TV “Primocanale” MUX.

The great Italian basketball is protagonist of Fall communication for La7. But also Conto Tv is involved in such sport…
All live basket tournaments in the A Series, broadcast on Saturdays on Italian commercial tv network “La7”, are right in the middle of advertising campaign “Se non guardi solo la tv” (If you don't just watch tv) employed for the recent launch of autumn tv schedule.

One of the latest implementations of technical marvels dedicated to broadcast sports is an Italian OB-Van called Esterna 11 “Flexivan”. The Roman company Eta Beta is the happy owner of this brand new vehicle, which ia a very different OB-Track from the usuals, especially for its dimensions, but its main feature is “flexibility” as the name itself suggests.