I nuovi sistemi scelti per dare una marcia in più alla produttività in pubblicità e promozioni
Newbury, UK, Giugbo 2010: la Corus Entertainment Inc., una delle aziende di produzione contenuti digitali integrati canadese di maggiore successo, ha da poco scelto Quantel per il suso sitema di rete intelligente con flusso di lavoro condiviso Genetic Engineering e il sistema di post ed effetti eQ per il centro di produzione della Corus nel quartier generale di Toronto, Corus Quay. Il sistema è stato fornito dal rivenditorre canadese di Quantel, BSE.
The first Genetic Engineering system, with three Quantel eQ high definition finishing systems, will handle all promotional, sales and production work for Corus' 20 plus speciality services. The second system - with two eQs - will handle online and versioning for Corus' world-renowned Nelvana children's animated programming stream.
As well as enabling each work group to share all media within its own environment, the two Genetic Engineering systems will also be able to exchange media between themselves as well as with a shared SAN, giving Corus complete workflow flexibility. The systems will be commissioned over the next few weeks and will go live later in the summer.
"We are pleased with Quantel's Genetic Engineering system," said Scott Dyer, Chief Executive Officer, Corus Entertainment. "The new system will help us capitalize on our end-to-end digital workflow, providing high-end compositing, strong deliverable versioning and full integration with our Final Cut Pro offline systems. This will improve our in-house capabilities for both television and production, creating two distinct workflows as well as integration between our third party storage and digital asset management systems."
"We're delighted that Quantel technology has been selected by such a quality and efficiency-conscious organisation as Corus Entertainment," said Martin Mulligan, Quantel Sales and Marketing Director. "eQ has proved itself to be the most powerful and versatile HD finishing system available. Teamworking them together to provide a shared workflow environment with Genetic Engineering gives a further dramatic boost to productivity, which fits perfectly with Corus' requirement for a highly efficient production pipeline."
About Corus Quay
Corus Quay, the new base of operations for Corus Entertainment, brings more than 1,100 Corus employees together into an ambitious and technologically sophisticated state-of-the-art broadcast and production facility that is destined to become a community landmark on Toronto's waterfront.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, Cosmo TV, VIVA, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CFOX, CKOI, 98,5 FM, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
Quantel - a passion for post, DI and broadcast
Quantel is a world-leading developer of innovative, high performance content creation and delivery systems across post, broadcast and DI. We are passionate about creating the most open and efficient tools for the digital age. Quantel's product range includes: multi-resolution finishing systems; award-winning color correction solutions; stereoscopic 3D post systems and integrated news and sports production systems. They all deliver the creative, productive and profitable workflows that give post houses and broadcasters the edge they need to thrive and grow in today's highly competitive global media market.
