iPharro Media al 2010 NAB Show

iPharro Media content identification solutions, on display at booth N6229 during the 2010 NAB Show, empower media players along every step of the value chain to identify, control, and monetize video content. iPharro will be exhibiting its slate of content identification-based products and services. New to NAB this year is the iPharro MediaSeeker™ Core Platform 3.0 (formerly iPharro Enterprise Server), the industry's first fully configurable video fingerprinting engine that can be quickly and easily integrated into any preexisting workflow or serve as the engine behind any new breed of content identification-based applications. With sophisticated video fingerprinting technology at its core, the platform is ideally suited for versioning applications, metatag restoration, TV content or internet monitoring, and more. iPharro allows customers to fingerprint today, identify tomorrow™, thus providing a foundation for maintaining control over growing volumes of digital content, even as the number of available distribution outlets and platforms simultaneously explodes.

New iPharro Media Products at the 2010 NAB Show:

iPharro MediaSeeker™ Core Platform 3.0
iPharro MediaSeeker™ Core Platform 3.0 is a lightweight, scalable video indexing and identification engine that helps businesses implement effective content identification and tracking strategies within any existing media-centric workflow. At the heart of the iPharro MediaSeeker Core Platform is fully owned video fingerprinting technology developed at Germany's world-renowned Fraunhofer Institute.

The completely configurable platform gives users the flexibility to tweak the granularity of content comparison down to the frame level. As a result, MediaSeeker Core Platform 3.0 is an ideal solution for the full range of search applications, from light to frame-intensive, archive versioning, content future-proofing, media redundancy prevention (MRP), broadcast monitoring, and numerous other areas. Equipped with an unparalleled Difference Detection feature, the platform detects and highlights minute differences between query video and reference content. Moreover, the MediaSeeker Core Platform 3.0 is agnostic with respect to video format, distribution platform, and use case, thereby serving as the industry's only consistent solution for media tracking and management across multiple distribution platforms.

iPharro Media TV Content Monitoring (TVCM) System
The iPharro Media TVCM platform is an automated solution for identifying broadcast content in real time across multiple channels. The readily scalable platform, based on iPharro's patent-pending video fingerprinting technology, identifies content across an unlimited number of TV channels and provides users with accurate results within minutes of airing. The PC-based TVCM system is capable of monitoring any television source — including terrestrial, over-the-air, satellite, cable, and mobile TV broadcasts. Moreover, its superior Difference Detection feature detects and highlights minute differences between reference and broadcast content down to the frame level.

The system's modular design and support for distributed architecture allow modules to be deployed independently thereby enabling remote video capture, fingerprinting, and results viewing. Readily configurable, the TVCM platform accommodates various customer workflow requirements ranging from recording to long-term storage to analysis.

iPharro Media AdMon
AdMon, iPharro Media's automated advertisement monitoring and detection software, simplifies and streamlines the process of identifying preexisting and new ad placements across an unlimited number of TV channels. By eliminating the need for manual scanning of channels for ad content, AdMon reduces error and enables significant efficiency and productivity gains. In addition to delivering accurate detection results in just minutes, AdMon provides users with key-frame sequences corresponding to any unidentified advertisements. Using the intuitive front-end interface, the unidentified video may be added to the system's permanent reference database and detected on each subsequent airing. iPharro Media's unique Difference Detection feature allows AdMon to detect and highlight differences between content versions down to the frame level. With this capability, tracking of advertisements for changes in product packaging, price, content length, or graphic overlays is just a click away.

iPharro Media MoPiCCs
The Motion Picture Capture and Comparison System (MoPiCCs) is designed to enable rapid and detailed comparison of video content. Capable of detecting minute changes in content at the frame level, MoPiCCs is a powerful tool for fast cataloging of archives containing multiple versions of a motion picture or other video production. The software analyzes video of any length, automatically identifying composition changes, scene additions and deletions, and transpositions. An easy-to-interpret graphical interface displays differences between different versions of content together with key frame summaries represented on the time scale. The configurable front end can be adapted to the specific needs of the user and application.

Company Overview:

iPharro Media, a world leader in content identification solutions, empowers media players along every step of the value chain to identify, control, and monetize video content. iPharro's solutions can be deployed and seamlessly integrated into any preexisting workflow or serve as the engine behind any new breed of content identification-based applications. With state-of-the-art video fingerprinting technology at its core, iPharro's patent-pending identification technique provides users with an unprecedented level of accuracy and precision — down to the frame level — that competitors cannot match. Moreover, with a non-invasive configurable approach to content identification, iPharro allows customers to fingerprint today, identify tomorrow™, thus providing a foundation for maintaining control over growing volumes of digital content, even as the number of available distribution outlets and platforms simultaneously explodes. With workflow expertise gained through world class customers, iPharro is uniquely positioned to integrate into any workflow or business process with minimal impact. More information on iPharro's products is available at www.ipharro.com.

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