Unidea is one of the most important companies in Italy in the landscape of communication, broadcasting and major events. Its core business ranges from creative and editorial projects to the realization and production of television graphic formats for sports events to major television networks, both multi media and satellite.
10th Aug 2013 Milan.
Fabio Pastore is the sole owner of Unidea, Alessio Viscione is responsible for coordination and technical director in Rome, while Fabio Vettrice performs the same functions in the Milan area.
After opening around 2000, TV production made by Unidea has expanded considerably in recent years involving the whole Italian territory.
An integral part of the structure is formed by a team of professional experts spread all over the country that form, in practice, a network of operators to which Unidea provides turnkey equipments capable to guarantee high quality standards and tv service.
Fabio Pastore says: "We mainly use several softwares for our video graphics productions. Among them Adobe mAster Collection (especially Photoshop and After Effects; for 3D we use mainly Maya and Cinema4D, make an intensive use of Blackmagic Desing HD Extreme, video mapping 3D with Pandora and Catalyst; ClassX graphics software solutions are vital for us since they are able to harmonize reliability and functionality, allowing us to cover all requirements for small and large-scale production of live graphics."
Unidea is generally concerned with broadcast playout services but also offers mere creativity, that is the artistic creation of graphic contents also using 3D.
The company specializes mainly in the broadcast industry where, thanks to advanced know-how and a team of experienced professionals, offers high-level graphics solution, 3D, and motion graphics.
Rai Sport 1 and Rai Sport 2
In the sports world, Unidea is active in all major productions of Italian state broadcaster, RAI Sport 1 and Rai Sport 2, such as football, cycling, basketball, rugby, Formula 1, water polo, but also the billiards and tennis.
About soccer, the flagship programs are "La Domenica Sportiva", "Sabato Sprint", "90esimo Minuto", in addition to the production of all the events of the National Team, the Pro League, the Under 21. The studio productions are made, for example, at the production center of Rai Milan and also in Rome at RAI Saxa Rubra, where Unidea workstations are permanently installed and operated 24H for the two national sports channels.
Here different technical operators follow the many transmissions and take turns during the day creating graphics in HD and SD.
The most used softwares by Unidea are by ClassX, like CastaliaCG for advanced 2D graphics contributions, CoralCG used massively for the realization of 3D objects with productions such as "La Domenica Sportiva Estate" and finally LiveBorad to playout all graphic contents, as audio and video connected to external data sources.
In case of sports events broadcasting, such as basketball or cycling, the graphic templates that is usually supplied by the event organizer, is transferred to the graphics production software and subsequently broadcast. The operator has an easy to use interface where he can dynamically choose the type of contributions to onair, depending on what happens on the match.
Alessio Viscione intervenes: "The keys to our success is the flexibility and usability of all of such softwares, allowing to achieve very fast results. We've used them since 2006 and specifically for over a year in all RAI sports productions.
We always need intuitive tools for processing graphics that make the creation of graphic templates a painless operation, thanks to a large amount of built-in effects and presets.
We also integrate fully three-dimensional objects and positioning environment.
And for the playout, the contents playlist is always ready but, especially in the sports productions, the changes can't be predicted and Liveboard is very comfortable thanks to a solid framework that allows you to create customer automatic operations and add custom features in a second. An useful example is the importing of real-time data as CSV or XLS from a website of specific sports federation concerned to create ranking. It's an open graphics platform that allows us to do this and much more. "
