Three Italian companies of great blend in October gave life to "The Alliance": One-Tv, Global Production and SBP.
They officially stand as among the largest players in the Italian market and certainly one of the largest in Europe.
One of the major strengths of The Alliance are the technical equipments, which are quite extensive: nine-OB Van in HD including two "brought a dowry" from SBP, four are Global Production's and three One-TV's. Again, speaking of tech details, The Alliance offers four flight case solutions to be transported in special containers, going quietly on scheduled flights.
These OB-Van and flight cases are the same SBP is currently using to manage all the shots of the Moto GP races.
SVG November 2015. by Roberto Landini
A further complete system in flight case is brought in the company by One-TV and currently used for integration in personalization production for Sky Italy and customization of the same shotings for the Moto GP.
In addition, by integrating a flight case by Global Production with very powerful One-TV technical equipments, a super technological control room was created. It is equipped with as many as 30 networked tv cameras all in HD, these are used to shoot all stages at overseas Superbike circuits for international customer Dorna.
A further high technology flight case is designed to fulfil special tasks and shooting in 4K. In addition to producing live testing on field for sports venues and broadcasters it was recently used for an entertainment production at La Scala in Milan.
In terms of numbers, The Alliance at this stage owns over 120 HD cameras, more than 60 tele lenses, over 20 EVS systems.
Primary goal is to concentrate the business on broadcast customers in all areas of entertainment from news to entertainment, but especially on sports.
Davide Furlan Marketing Manager explains: "The Italian market offers little opportunity at the moment and it is rather depressed, so we decided to do our utmost in foreign markets and to connote very strongly in our offer. This is due to technical and operational capacity well above the average; we want to create an international entity, a very powerful one. SBP has recently faced moments of internal restructuring and radical reorganization, while the other two entities, Global Production and One Tv, saw a great opportunity to join SBP to strengthen the know-how and the technical equipments, with important assets. The basic idea is to be able to attack aggressively the European market, since the Italian will not allow any growth in the medium and long term vision.
We can definitely say that we already serve abundantly more than half of what the market can deliver here and abroad, while we definitely have created excellent relations with the leading broadcasters like SKY Deutch, Fuji Television, NHK, ZDS and other producers as well as Dorna, B4Capital and others. "
In practice, after a past of competing in the same market, the collaboratively vision implements a project that others had already tried unsuccessfully to explore, perhaps due to lack of a common vision and perhaps interests of supremacy one another, rather than looking for a common purpose as The Alliance is doing. In some sectors joining is one of the few useful tools to survive in the market in moments like these; while in the case we are illustrating here the end is very different and it is to face foreign professionalism with proper means and know how. For many reasons the 3 originating companies will remain active in parallel for a couple of years, before being completely incorporated within The Alliance.
The three associates are still carrying on the productions already undertaken, such as the shooting for all the World Cup Alpine and Nordic Ski, all football like five teams in Serie A. Besides, a mid-November production in Sofia for the European Junior Contest, a European Eurovision song festival, the Venice Marathon and more.
Four operating locations are involved with The Alliance, Cologno-Milan, Turin, Rome and Padua; and the management sees well acquaintes names in the industry, as well as Davide Furlan, Andrea Gianolli, Gilberto Steccazzini, Stefano Bianco, Rosario Castaldi, Ernesto Parlati and as Chairman Leonardo Girardi of Professional Show.
www.thealliance.it
