7th November 2012. While last September Sky Italia 3D, the only Italian stereoscopic channel celebrated its first birthday, Sky Italia is launching a very rich tv schedule 2012/2013 on its many sports channels.
The sports offer is definitely huge, with several HD channels (Sky Sport 1HD, 2HD, 3HD, Sport24, Sport Extra HD, Super Calcio HD) and is considered an “endless season” capable of exploiting all newest and exciting technologies as per production and transmission.
All schedule for the next sports season was presented last August in London
-during the events of the Olympic Games broadcast in HD on 12 channels- by Jaques Raynaud, Massimo Cordone, Marco Pistoni, Fabio Guadagnini and Giovanni Bruno (Sky directors), and by Gianluca Vialli, Massimo Mauro, Luca Marchegiani, Alessandro Co-stacurta, Fabio Caressa and Giuseppe Bergomi (ex-football players, today commentators of Sky Sport).
Just to give an idea of Sky's Olympic coverage, the 200 mt freestyle final was followed by 1 million and 200 thousand average viewers, that is 5,74% share and almost 2 million (counted only once) viewers (99% viewing time of the whole event).
Besides, opening and closing ceremonies and other events were also broadcast in Stereoscopic 3D for a total of 265 hours, 140 live, along the 16 days.
On Facebook social network over 530 thousand fans published comments on the broadcasts, while over 500 thousand Twitterers did the same commenting the XXX Olympic games.
Starting from august the main course is obviously football, and National Serie A, with main matches at least one per weekend and over 900 live broadcast hours among matches, in deep analysis and other programs like “Diretta gol” (6 in 7 days).
As per last season's share, let's point out that 10 Serie A matches on SKY registered over 2 million viewers, just like Inter Milan-Inter Derby (the most followed with average 3 mln and over 4 mln counted only once viewers) and Juventus-Milan with a record share of 10,3%.
Main courses like “Sky Calcio Show” are back this season, every Sunday, 17-20 hrs on Sky Sport 1 HD, with Ilaria D'Amico, Massimo Mauro and Luca Marchegiani to deepen, comment from studio and watch live interviews after match, also on international soccer.
And again on Sundays, “Sky in campo”, 15 Hrs, ironic container of news and tasty info with Alessandro Bonan up to the end of the afternoon matches.
“Terzo Tempo” at 20,30, featuring comments and analysis with Mario Sconcerti and Roberta Noè with live intervention of spectators, and “Serie A remix” aired at midnight on Sky Sport 1 HD will be here too.
In this new sports tv season SKY will follow international soccer championship with 255 live matches from Premier League, and 34 matches from Coppa Libertadores, plus challenges of UEFA Europa League siding those of UEFA Champions League, up to the final challenges in 2013, Amsterdam Arena (Europa League) and at London Wembley Stadium (Champions League).
Meanwhile on SKY Sports 1 HD Fabio Caressa, Paolo Rossi and Gianluca Vialli comment every Tuesday and Wednesday from 19,30 to 24 all Champions matches, and on Thursdays Anna Billò, Stefano De Grandis and Alessandro Costacurta have the same task for Europa League matches.
Every Saturday and Sunday at midnight European soccer is analyzed also on Sky SuperCalcio HD.
Thanks to a 3 year agreement with Lega Calcio, Italian Serie B (bwin), will be broadcast from Sky Italy in all 470 matches in “Campionato”, Play Off and Play Out. Bwin matches will be available in PPW (and in HD) on various “Calcio” channels of the platform within on demand service called “Primafila”, while every Saturday a 4 hour tv marathon (from 14 to 18 hrs) allows all subscribers of Sport and Calcio bouquets to follow the most significant B match of the day. All bwin programs are obviously aired in HD.
