September 2014. Italy is launching the TV channel dedicated to the Lega Pro in partnership with Sportube.tv: over 1200 races live and thousands of hours of live and on-demand contents.
The largest television production proposal ever on football is born in Agust 2014 in Italy: Lega Pro Channel. Just some number which clearly show the intent: more than 1200 live matches and a countless number of on-demand proposals, which are available in every part of the world from PCs and mobile devices, with a production commitment unmatched in the tournament with the highest number of teams that cover almost the entire national territory in Italy.
Lega Pro Channel is the first thematic channel dedicated entirely to the Lega Pro in an innovative and unique project, created through a partnership between the Lega Pro and Sportube, the web TV that sets a benchmark for football and sports in Italy.
All matches will be visible in direct, shot and delivered with high quality standards thanks to a technology that allows the best usability on all platforms: double cameras, custom graphics, replay and hilites the end of the first half and immediately after the final whistle. All events will then be traceable at any time on-demand, with a wide range of content, to the millions of fans of the 60 teams in Italy and all over the world.
Each day everything will be available to PC and mobile devices, replicas of the matches, hilites, goals collection, goals rankings, the most spectacular assists, with the main stories of the day and enrichment programs with exclusive pictures, guests and interviews.
Mario Macalli, President Lega Pro said: "We wanted to create a thematic channel of the League to seek out and conquer the interest of the younger generation of users who are constantly using smartphones and tablets and so will be able to follow the matches of their club at any place and time; in addition, the design of the web tv and streaming aims to increase the visibility of the league, going to strengthen the already existing forms of marketing and operational channels, satellite/digital terrestrial and enhancing the exercise of broadcasting rights and sponsorship."
As the Pro League championship, which highlights the many promises of Italian football, so Lega Pro Channel becomes the sports channel that lets everybody discover new items of sport in Italy, making it possible for dozens of young commentators to show their talent and tell stories on the more rooted in the territory football league. All contents will be available on www.sportube.tv, in addition to being provided to television stations, websites, news portals and analysis, and of course the sites of the Pro League clubs. Sportube has also created a widget, already present on over 80 sites of the most important sports and national news and local newspapers, through which it will disseminate the stories, in deep analysis, broadcasts, the hilites and several informative broadcasts that will be created to showcase the tournament. Thanks to its simple and intuitive interface such widget supports navigation between channels and on-demand video, allowing content to be shared and thus increasing the number of users reached. The widget will also be present on the home pages of the sites of all 60 teams participating in the championship 2014-2015.
