3rd January 2013. After the success of "30th World FICTS Challenge - Worldwide Final of Beijing Sport Cinema and Television" which took place in Beijing (China), Milan celebrated - December 5th to 9th, - FICTS "Sport Movies & Tv 2012 - 30th Milano International FICTS Fest ", the World Championship of Film, Television and Culture throughly dedicated to sports.
The event in the centre of Milan brought on the screen over 1000 champions, 158 international projections (selected among 968 incoming works from 54 Nations) illustrating 55 sports disciplines, 11 matches, 2 Workshops, 4 Exhibitions, 4 collateral events, 2 press conferences, 30 Awards. 97 Production facilities were involved and 62 tv Networks with documentaries, reportages, tv adverts, fictions, cartoons, etc. for a total of over 130 hours divided in 7 sections.
This is the final of the circuit which is divided into 14 stages in many locations across the 5 continents. The Festival - under the motto "FICTS Is Culture Through Sports" - was organized by FICTS (Fédération Internationale Cinéma Télévision Sportifs, attended by 113 nations) recognized by the IOC - International Olympic Committee.
The Federation is headed by Prof. Franco Ascani Member of the "Culture and Olympic Education Commission of the IOC."
Ascani told us: "We have seen a significant participation in the activities of FICTS (Federation Internationale Cinema Television Sportifs) with a number of participants and unprecedented media success, especially at the latest 14 Festivals "World FICTS Challenge" in 113 affiliated countries.
Sports has clearly become a strategic content provider and supplier of relevant spectators to television channels and besides it has increasingly become a source of social commentary, reflecting science, our society and promoting advertising revenues, and long term investments.
Not surprisingly, with great continuity, sports programs are the most watched in the world according to the television audience data research and on the web it is the same. And this both in terms of the major sporting events (Olympic Games, World Cup, Athletics, Rugby, etc.) and both for seasonal events such as the national championships of various sports. This is true for tv sports broadcasting specialists stations, but also for generalist tvs in the thousands thematic satellite and on-demand channels. For example, the values that relate to the Television Rights of the Olympic Games are in steady rise.
We at FICTS, with our thirty years experience, believe that it is now necessary a moment of reflection on the present and future of this industry in the light of the changes happening in the television market. This is most of all due the wide diffusion of multimedia platforms that has led to a constant and greater incrase in the range of sporting events around the world (both free and paid subscriprions), and due to the multiplication of emission rights (free, satellite, digital television, cable, Internet) and their market prices in television, as well as the relationship between the sporting event and the direct and indirect advertising in all its forms."
In this same occasion Dr. Stefano Bernabino, Eurosport International Chief Editor was awarded the "Tv Sport Emotions Award" as "Best tv sports channel of the year". Eurosport is a renowned sat tv channel available in 54 countries and 18 different languages.
Media Partner of the event were La Gazzetta dello Sport, RAI TV, Infront.
Prof. Franco Ascani added: "The event was massively followed by live tvs, radio stations, streaming videos and articles both online and in print like Gazzetta dello Sport, Repubblica, Corriere della Sera, Corriere dello Sport, etc..
Our "Sport Movies & Tv 2012" was featured for 5 days on Rai Sport 2, the RAI national broadcaster TV channel dedicated entirely to sports, edited by Auro Bulbarelli, V. Director of RAI Sport.
A daily program of 60 '- hosted by journalist Piergiorgio Severini - during which, in addition to the projection of the best images of the video competition of the highlights of the event, interviews with sports personalities, film, television directors and producers and international business operators were broadcast.
Pictures available on
http://www.sportmoviestv.com/photogallery
