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Mediaset Premium: football rights

Italian Lega Serie A has awarded Mediaset all TV rights relating to football leagues 2015-2018 for pre-game images in the locker room, the interviews in the break and the first choice in post-game interviews; Mediaset has also been assigned to the management of the archives of the different teams. This is the famous 'package C' which had so far remained 'unsold' and that had previously been attributed to Sky.

The value of the offer would be around 3 million per season.
An enthusiastic Mediaset press release has confirmed the fact:

"With the exclusive three-year rights package C and archival of 360 games out of 380, Mediaset Premium pay TV becomes the reference of Serie A until 2018."

The "Package C" of Serie A - that Mediaset was awarded with the best quotation - complements and supports the viewing experience of subscribers to pay TV services.
For the first time, Mediaset Premium customers, in addition to the transmission of the matches, will see the first exclusive interviews of pre and post-game, the images from the locker rooms and the access tunnel to the field, the comments of both sides from field border benches, the reporters booth in-coach parking garage both on the pitch, in addition to the flash interview in the field between the first and second round.
Obviously these exclusive premium contents will no longer be visible by subscribers of competitors pay TV. Even more crucial to be noted the quality of the archive images, that is all images not live, awarded for the first time exclusively to a single tv operator.
From 1 July 2015 and for the next three years Mediaset Premium will own the rights for each league archive of 360 games over 380 matches for 15 of Serie A teams, including 210 absolute exclusive: the matches already played, the actions and goals of every club from past to present and, in addition, all the high-lights of the future matches up to 30 June 2018.
In summary, Mediaset Premium has acquired exclusive triennial two different rights: rights to archive "Current Seasons" (matches from 2008 to present); archive rights "Historical" (years prior to 2008).

The agreement covers all the clubs involved in Serie A with the exception of Empoli, Juventus, Roma, Sassuolo and Torino, which will deal directly with pay tv broadcasters for their archive.

The reassignment of the TV rights "Current Seasons" determines then a major change in viewing habits of subscribers to pay TV: regardless of the transmission of the matches live, any issuer except Mediaset Premium can transmit pictures taken from the Serie A matches played between the 15 teams, except for a window of eight days after the match.
This means that services related to sports journalism in 210 league games crucial for paying subscribers - content that justify the price of football channels even on weekdays - will be visible only on Mediaset Premium.
Some examples: services with the selection of the best goals of the teams, images and slow-motion replays of the games, reconstructions of actions, reasoned sequences of specific episodes such as errors, stunts or fouled actions up to the replica of the entire match already played. All these are images that from July 2015 will only be visible on Mediaset Premium.

In addition, only Mediaset Premium subscribers can watch live TV pre-game press conferences of the coaches of the 15 teams and follow every day life within the sports centers with images of workouts and interviews with players.
With the exclusive "Package C" and archive rights the offer of Mediaset Premium Calcio 2015 to 2018 is further enriched. This adds to the experience of a more complete view of the Serie A and live matches of the best eight teams of the Championship, plus the sole absolute of the most important tournament in Europe, the Champions.

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