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SVG Europe

About Sports Video Group (SVG) Advancing the Creation, Production and Distribution of Sports Content.
The Sports Video Group was formed in 2006 to support the professional community that relies on video, audio, and broadband technologies to produce and distribute sports content. Leagues, owners, teams, players, broadcasters, webcasters, and consumer technology providers have joined the SVG to learn from each other, turn vision into reality, implement new innovations, while sharing experiences that will lead to advancements in the sports production/distribution process and the overall consumer sports experience.

Presspool Roberto Landini is the Italian correspondent for SVGEurope.org


Top 24 Calcio a productive model

December 2016 

From its headquarters in Milan, via Colico 21, the Mediapason Group which, among other channels, handles Antenna 3, Telelombardia, Top 24 Calcio, Milanow, Top Taste, Top Tech, Top Musica, has created an interesting television production model which gave birth to a full tv channel, Top calcio 24.

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Qui Studio a Voi Stadio, Telelombardia


The regional tv channel Telelombardia -today operating in the northern region of Lombardy with 65 high-frequency plants - has in its schedule a transmission that resists since the 80s.
It is "Qui Studio a Voi Stadio" [that is the typical sentence the announcer says when interfacing with a live link from a soccer stadium] which has suffered over the years some very obvious changes. Born, as the name indicates, with strong links and live conductors physically placed in the major football stadiums, implied a massive use of technologies, radio links, cameras, microphones and technicians, journalists, cameramen, assistants, etc.

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GP3, VR 360 MPEG4 video, 4K for Fabio Spiranelli

Movie & Arts for Samsung VR360

The world of virtual reality, no doubt attracts all content producers and sport is a large container that can provide exciting opportunities.

Among the interesting projects in Italy, Movie & Arts of Milan has recently created a 4-minute film in VR360

Movie & Arts is a company springing from high end post services, mainly for advertising, which today is a consolidated reality in the very promising step of complete communication projects for clients. These involve design, implementation and post production and corporate, educational, events contents and realization. M&A have long been associated with UNAPOST, the National Union of Post Production Companies because this allows them to qualify at the highest level with their professional profile and work on behalf of customers.

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Globecast OB-Van: Pro Show engineering, mechanical construction by Tomassini Style

The increasingly tight budgets of local television productions today are forcing service providers to invent and propose broadcasters increasingly agile and light shooting vehicles, but above all economic. The national broadcaster usually has an internal department which can produce mobile vehicles or upgrade existing ones to make them always adequate. The medium and small broadcasters -instead- must once again lean outside. The small size mobile production van usually is based on the work of three cameras arriving sometimes at six; and is easy to foresee that such shooting means will become more and more ubiquitous, also considering that for large events the remote production is advancing.

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OTT Platforms & Technologies from Dr Neale Foster, COO and VP Global Sales, ACCESS.

Attributed to Dr Neale Foster, COO and VP Global Sales, ACCESS

The proliferation of mobile devices has transformed the way audiences view content and helped fashion a culture of constant connectivity – with catch up and time-shifted consumption replacing the traditional living room TV experience and Over-The-Top (OTT) service providers like Amazon Prime and Netflix taking the traditional broadcasters head on.

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Storytelling with Deltatre, VR,AR,MR

September 2016

One of the most driving innovation fronts at the moment is the mixing of live video and synthetic images, with varying degrees of "storytelling", thanks to Virtual Reality, Augmented Reality and Mixed Reality.

Without going into the various differences in language and outcome between these three forms of interaction, we are content to emphasize that sports is definitely the area that most benefits from these new forms of tv performance.
Turin Deltatre is very specialized on these fronts and suggests us some concepts to think on.

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