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SVG Europe

About Sports Video Group (SVG) Advancing the Creation, Production and Distribution of Sports Content.
The Sports Video Group was formed in 2006 to support the professional community that relies on video, audio, and broadband technologies to produce and distribute sports content. Leagues, owners, teams, players, broadcasters, webcasters, and consumer technology providers have joined the SVG to learn from each other, turn vision into reality, implement new innovations, while sharing experiences that will lead to advancements in the sports production/distribution process and the overall consumer sports experience.

Presspool Roberto Landini is the Italian correspondent for SVGEurope.org


GP3, VR 360 MPEG4 video, 4K for Fabio Spiranelli

Movie & Arts for Samsung VR360

The world of virtual reality, no doubt attracts all content producers and sport is a large container that can provide exciting opportunities.

Among the interesting projects in Italy, Movie & Arts of Milan has recently created a 4-minute film in VR360

Movie & Arts is a company springing from high end post services, mainly for advertising, which today is a consolidated reality in the very promising step of complete communication projects for clients. These involve design, implementation and post production and corporate, educational, events contents and realization. M&A have long been associated with UNAPOST, the National Union of Post Production Companies because this allows them to qualify at the highest level with their professional profile and work on behalf of customers.

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Globecast OB-Van: Pro Show engineering, mechanical construction by Tomassini Style

The increasingly tight budgets of local television productions today are forcing service providers to invent and propose broadcasters increasingly agile and light shooting vehicles, but above all economic. The national broadcaster usually has an internal department which can produce mobile vehicles or upgrade existing ones to make them always adequate. The medium and small broadcasters -instead- must once again lean outside. The small size mobile production van usually is based on the work of three cameras arriving sometimes at six; and is easy to foresee that such shooting means will become more and more ubiquitous, also considering that for large events the remote production is advancing.

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OTT Platforms & Technologies from Dr Neale Foster, COO and VP Global Sales, ACCESS.

Attributed to Dr Neale Foster, COO and VP Global Sales, ACCESS

The proliferation of mobile devices has transformed the way audiences view content and helped fashion a culture of constant connectivity – with catch up and time-shifted consumption replacing the traditional living room TV experience and Over-The-Top (OTT) service providers like Amazon Prime and Netflix taking the traditional broadcasters head on.

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Storytelling with Deltatre, VR,AR,MR

September 2016

One of the most driving innovation fronts at the moment is the mixing of live video and synthetic images, with varying degrees of "storytelling", thanks to Virtual Reality, Augmented Reality and Mixed Reality.

Without going into the various differences in language and outcome between these three forms of interaction, we are content to emphasize that sports is definitely the area that most benefits from these new forms of tv performance.
Turin Deltatre is very specialized on these fronts and suggests us some concepts to think on.

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Bike Channel, dedicated to cycling

Bike Channel is dedicated to cycling, published by Filmedia, a Filippo Mori Ubaldini company. The channel has been able to attract investors to a new way of talking about cycling on TV.

"The channel was founded in 2012 by the idea of some friends of cycling. The idea was to create a totally new dedicated to cycling channel. It has become a challenge to the market that, until then, had moved out of traditional paths, "says Filippo Ubaldini, CEO of Filmedia, the editing company. "We wanted to create a strong community of cycling enthusiasts."

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Tv and social on Rio 2016 Olympics by Rai

August 2016

After only one week of Olympic Games Italian spectators showed an incredible interest for the year's sports event. Over 37 million (different viewers) on Rai Olympics represent around 80% of those who had a tv set on in that week races.

In particular, younger public, 14.8 million under 44 years age followed the events on tv and showed an enormous interest also on social media. They were looking for original contents and commenting everything, multiplying traffic as ever. Millions of videos were watched on Facebook pages, Twitter interactions were monopolized by discussions on Italian athletes: 76% of all Twitter interactions involved Rio Olympics.

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