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nuove infrastrutture e servizi per Shenzhen Yihe TV Shopping Channel

Shenzhen Yihe TV Shopping Channel chooses Snell for Switching, Routing, Infrastructure and Conversion
Kahuna, Vega, IQ Modular and KudosPro deliver stability, flexibility and power to China's first TV shopping channel

Newbury, UK, 2 February 2015: China's first TV shopping channel, Shenzhen Yihe, has purchased a Snell Vega asymmetric router, IQ Modular infrastructure, a Kahuna switcher and KudosPro converters to provide the backbone and live production facilities to power its new six studio complex.

A division of the Shenzhen Media Group - one of the largest broadcast groups in China - Shenzhen Yihe TV Shopping Channel first went on air in 2008 and has experienced rapid growth; it is now broadcasting more than six hours a day. In order to continue its expansion, new facilities were required, and following a three-way competitive tender, Snell was awarded the contract for routing, infrastructure, switching and conversion for its new facility in Shenzhen City, Guangdong Province. Operational training is currently underway and the new facility will be going live on 28th March 2015.

Mr Du, Technical Director of Shenzhen Yihe TV Shopping Channel, said, "Having considered offers from three companies, we chose Snell because of the stability and power of its products; the Kahuna is also extremely flexible - it's easy to use and fast to set up and re-start to meet the needs of different production styles - helping us maximize on-air selling time.

"Other parts of the Shenzhen Media Group already use Snell switchers in both studio and OB operations, so we already know their extensive capabilities and reliability well," Mr Du continued. "Snell also has a great track record of adding new features and accommodating new technologies as they emerge, and we look forward to benefiting from them over the coming months and years."

"TV Shopping is a high pressure live production environment which requires powerful, flexible and creative tools to help maximize sales," said Robert Rowe, managing director of Live TV at Snell. "We're delighted that Shenzhen Yihe TV Shopping Channel is relying on Snell to expand its operations; it's a great fit for our technology."

About Quantel
Quantel is a world-leading developer of innovative, high performance content creation and delivery systems for News & Sports production and high quality Post. Quantel fast-turnaround production systems give broadcasters the creative, productive and flexible workflows they need to stay ahead in today's competitive global media market. Quantel's post production systems deliver the quality, resolution and performance post houses need to capture high margin, high value work.

Also part of the Quantel Group is Snell, a world leader in enabling broadcasters and media organizations to process and manage their valuable media content. Snell's expertise empowers customers to achieve greater efficiencies and increase revenue while delivering their content to multiple distribution platforms. Snell TV Everywhere and Live TV products bring tangible benefits throughout the production chain.

More about Quantel at http://wwwquantel.com; more about the Snell product range at http://www.snellgroup.com




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