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NEP Broadcast Service Italia: group strategy, brand name, and experience.

Founded in May 2018, NEP Broadcast Service Italia benefits in large part from the technical and operational structures of the Florentine company Telerecord, led by Fabio Bertini, which was completely absorbed.

Sergio Cecchini, General Manager of the NEP Italia division, passes us the details:


"The Italian structure depends directly on NEP Broadcast Europe which, in addition to Nep Italy, has other 11 national realities spread over most of the European territory, from Norway to England, to Spain."
"These are national companies that have their own management autonomy, controlled by the NEP Group, managed - obviously - in a sharing of intentions and perspectives, with a European management that is headed by Paul Henriksen, President of NEP Europe & Media Solutions."
"Each company has its own participatory logic in the national reference market, as well as NEP Italia, and evidently one of the missions is the cooperation between the companies of the group itself. So, often, every associate asks for support to the group to meet the needs of the international market."
"Each member can use the resources of the other associated and, for example, NEP Italia has recently used means of production of Sweden, England and Switzerland to perform some specific activities in Italy as well.
This happens, for example, during the overbooking of the vehicles that NEP owns in Italy."
"The opposite also happens, i.e. that NEP Italy in turn is supportive of initiatives and orders acquired by the group's foreign companies.
This is due to convenience or because the market has become increasingly competitive: we need to be more cost-conscious and put in place economies of scale, in addition to creating a team spirit that is one of the primary objectives of NEP."
"The creative team belongs - almost always - to the client nation, while it is preferred to make use of associated facilities, but located in the country where the event takes place, precisely to optimize costs."
"It is no coincidence that the technical projects are already implemented according to a shared scheme so as to facilitate implementation, operational capabilities, and timing."
"The core business of the NEP Group Mondo covers a series of coplanar activities in the media, where live filming of events is central and NEP Italia is, specifically, part of this section."
"Then in the group there are also other operating entities specialized in various sectors, entities dedicated to graphics, post-production projection on LED screens, and still linked to high technology, virtual reality, remote production, management of signal flows on databases. In other words there are many specializations under one roof or even "under different but very intercommunicating roofs."
"The international group covers events that are certainly not only sporting, while for the Italian affiliate the towing that brings very positive results is certainly the sporting field and - obviously - continuity is generated above all by football."
"NEP Italia currently has two operative offices according to a territorial logic of the engagements: one in Rome and one in Florence.
For the Serie A we have a definitely significant role already this year because we directly follow 4 of the 20 football teams (the maximum number of teams that is awarded per company)."
"One of these is the AS Roma Calcio with which we have a direct and specific contract to follow all media activities, technical / production management of their radio and TV channels, including issuance."
"Roma Calcio has different and engaging activities that include events of other nature and has a very advanced vision of media management. We are at the forefront with them to meet any need, including a large presence on social media and a big promotion."

"From Rome Napoli Calcio is also managed, of which we produce all the host signal and the airing to the rights holders.
In Florence, on the other hand, we manage the filming of Fiorentina and Empoli, following a specific contract with SKY Italia and Infront."
"From the point of view of the technical structures, NEP Italia currently has and manages a discrete fleet of OB Vans joined by Telerecord and also by a Roman company, Top Tech Services."
"Six mobile vehichles are large, from 16 to 26 cameras, then another 4 mobile units are smaller and lighter, from 4 to 6 cameras.
Two of these are also complete with SNG transmission equipment."
"At the moment all the vehicles operate in HD but a project in the direction of 4K is being finalized, which we have slowed down so far to keep the market developments under control. In fact the major broadcasters are carrying out other tests in Italy, since they have not yet indicated a definitive path between SDR and HDR signals".
"The projects in this format are still few and we are still managing them with the support of the NEP Europe group and dedicated 4K media arrive from Sweden and England."
"NEP Italia has already made many events, such as the HandBall World Cup in France on behalf of NEP Sweden, on behalf of NEP Spain filming in Italy for RedBull, the Bob world championship with 10 events, just to mention a few."
"The balance remains positive, even if we started a few months and lag behind some important seasonality." "The establishment phase has created us a certain handicap starting in the past sports season, so we are convinced that we can get more, given the great interest we have received on the Italian market: our name is certainly one of the world's excellences on this market."

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